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It is not a mere coincidence that people evade the concrete jungle of big cities to disconnect from the mundane and connect to the wilderness of nature. Connection to ourselves, to the quiet moments in our lives, to nature itself. Gentle, invigorating, and relaxing, green also represents connection. Considered the key color that represents purity, health, and freshness, green has been traditionally associated with brands that encourage growth, vitality, and productivity (think Starbucks and EverNote!). Green is the primary color that hints at our primitive relationship with the first creation of the world – nature. This will be your point of reference from which to navigate the depths of color psychology. However, such a powerful tool is wasted if you don’t know how to use it effectively.Īs such, knowing the personality and psychological effects of different colors – including various shades and tints popular with producers and consumers alike – is vital!Ĭonsider the following list a table of contents of sorts. As we’ve established, color is far from just a visual experience it can affect your mood, your wants, your reactions, so on and so forth. With the basics of the color theory under your belt, you can approach the psychology of individual colors with a bit more nuance. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives. Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking.
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When it comes to communication, color is unbeatable. Support our site - your eBook purchase helps keep us online.